Archive for the ‘marketing’ Category
A research show how online games growth is lead by skill games.
As part of a global study on the gaming sector, Ernst & Young presented the results of an investigation into the online gaming market.
The Market analysis shows how the online gaming sector registers an average growth of 13% per year.
The study confirms the acceleration of the development of online gambling and the rise of many skill games like Sudoku puzzles, strategy games, board games.
Internauts seem to fancy in particular chess and billiard and the more traditional card games.
In the first 6 months of 2009 59% of web users has played a skill game online.
On average, the total value of the online gaming market is around $ 5 billion per year; 150% more than in 2008. Of these 5 billion, 2.2 billion are due to skill games.
Several factors support the growth of online games.
First, the high propensity of everyone on the world to play a game, which is further emphasized by the situation of economic crisis.
Second the social networking tendencies that are transforming the web, that point even more trough interactive widgets and applications.
And what’s better than addicting game to retain visitors on the web pages?
For this reason many companies are investing on advert-games, those small applications on the web pages with interactive playable games promoting services or products.
I don’t know if it’s worth invest on the online gaming market, I’m not a financial consultant, but I do know that in a way or in another, both online and offline we will always play games to have fun and laugh together.
Hollywood board games top list
Posted on: September 23, 2009
- In: board games | children and parents | Curiosities | marketing | Party Games | toys
- 10 Comments
It’s clear now to everyone that board games are the new Hollywood frontier.
After the big success of super heroes entertainment movies and the renewed invasion of toys in the cinemas, now Hollywood is ready to hit on.
New adaptations are ready for the next year to hit the big screen with some of the legendary board games of the twentieth century.
All started with the success of Transformers, followed in these days by G.I. Joe, another historic brand of Hasbro the second largest toy manufacturer in the United States who has a deal with Universal Pictures to make movies based on its products: toys or games
For this reason Hollywood is ready to invest a lot of money for new big budgets movies based on board games.
Here there is the Hollywood board games top list: Read the rest of this entry »
The word advergame derives from the fusion of the words advertising and game.
Advertgames are interactive games created to broadcast commercial messages, develop the brand awareness and bring traffic to consumer oriented websites.
The advergame marketing strategy begun in USA in 1998 when the firsts advertising expert start to test an different ways to promote their partners’ products.
The goal was to find a way to reach the audience and avoid the risk of annoying them with boring messages.
And the advert game was the perfect tool for this job because of its addicting and viral nature.
Was soon clear thar Advertgames can capture the target attention and create a more involved and complex relationship. In this way people remember the games and the products and advertisers push their brands.
Brand awareness, retention, brand loyalty and all the others marketing concepts shaped advergames through these Years.
Nowadays there are different advergames categories for different types of products and markets.
the most interestings are:
- Health advergames, created to reach the cosumer and built the brand equity of a pharmaceuticals industry;
- Exergames , developed to teach the children like Disney’s Hig School Musical Dance Math;
- Healthy behaviour games, like the one sponsored by Anderson Cancer Centre in Huston, who ordered a 32 million dollars anti-smoking videogame.
This last category shows how advergames can be used by media educators to inform, entertain and teach.
Brand engagement leads, are you ready to get in the advert-game?
Games for your mind 
Gaming comments